You Give Love (and PR) A Bad Name

If you haven’t already heard, cheating is not the reason marriages break up. No, the real reason behind many a divorce is a force much more sinister than extramarital sexual urges… that’s right, I’m talking about Rogers Communications.

 Rogers Logos

Yes, it’s not enough that they gouge us on service fees and spray-paint our sidewalks (really? didn’t you learn from MLSE eight months ago?), now they’re coming into our homes and breaking up our marriages. Imagine coming home one night after a long, hard day at work, and you walk into your bedroom only to find your wife in bed with all of Rogers Communications. If that sort of thing turns you on, you’re probably on the wrong website.

If you haven’t already heard, Gabriela Nagy “blames a Rogers cellphone bill for breaking up her marriage… Nagy claims a unilateral decision by Rogers to consolidate her household’s bills allowed her husband to discover she was having an affair. That, she says, led to the “destruction” of her marriage.”

 Gabriela Nagy

Here’s a thought: Maybe the marriage was already destroyed when Nagy decided and proceeded to have an affair, and not when the husband found out about it. I’m pretty sure that the old adage “It’s not illegal unless you’re caught” doesn’t hold up in a court of law.

Now, Nagy “is launching a campaign to improve privacy protection in Ontario… [and] looking for other frustrated customers to join her lawsuit against the telecommunications giant for what she claims was a breach of her privacy.”

Is she? Is she really? Or is there more to this already-ridiculous story? Well, when a story in Toronto transcends being ridiculous and begins bordering on being offensive, there’s always a safe guess as to why: J.P. Pampena.

 JP Pampena

First off, let me say that this entire story stinks. Reeks. It’s a wonder Pampena can come near it, what with his heightened sense of smell. But then again, this is the same publicist who orchestrated the messy soap opera that surrounded Toronto’s baby Kaylee case in 2009 and 2010.

 Jay Sherman

In reading up on Nagy’s case, it seems abundantly clear that Pampena is behind much of this media-attention-grabbing circus:

  • Nagy showing up for interviews dressed all in black, wearing a wig and dark glasses
  • Suing Rogers for $600,000 (is that all your marriage was worth to you?)
  • Launching a Facebook campaign dubbed Citizens Helping Individuals Reform Privacy Policies (CHIRPP)
  • Mentioning she has switched to Bell and is much happier with their privacy protections

 This has sleaze written all over it, and it’s a goddamn shame. It’s a shame that this woman is attempting to profit from her own immorality, while trying to paint a sympathetic picture of herself (though acknowledging herself she won’t win many sympathy points). It’s a shame that Rogers – giant, evil corporation that they are – has to deal with this bullshit, likely meaning that somewhere down the line, us “regular” customers will have to pay some sort of price for all this. And it’s a real shame that J.P. Pampena is giving publicists and public relations practitioners everywhere a terrible name.

It should be noted that Pampena is also the same publicist that infiltrated the Molson Canadian Rocks SARS Toronto Benefit Concert, doing media interviews and taking credit for an event he had little – if nothing – to do with. He’s drawn the ire of well-respected PR practitioners all over Toronto, and with good reason. He was even called out (albeit anonymously) on Inside PR, a leading Canadian podcast on the state and future of public relations, by then-hosts Terry Fallis, Dave Jones, and Martin Waxman.

Interestingly, Inside PR has also been the basis of discussions on why publicists should not be a part of any story, unless extenuating circumstances call for it. Obviously, Pampena missed that episode. Wonder why….

(Another interesting note on Pampena – who, by the way, is also registered to run for Mayor of Toronto in the 2010 election – is that though he claims to be blind (26 years and counting…), his Twitter page has him spotting a celebrity in Pearson Airport.

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One response to “You Give Love (and PR) A Bad Name

  1. ouch! i like it!

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